Creating marketing copy for a Secure Payment Gateway (Part 1)

<p style="margin-bottom: 0in" align="justify"> <font color="#000000"><font face="Times New Roman, serif"><font size="3">By: Caroline Blair</font></font></font> </p> <div align="justify"> </div> <p align="justify"> <br /> <br /> </p> <div align="justify"> </div> <p align="justify"> A merchant would want a winning copy that would most benefit their on line business. An excellent copy would mean more clicks, more browsers and eventually an increase in sales. But how does a merchant actually begin in making that winning sales copy? </p> <div align="justify"> </div> <p align="justify"> Creating a sales pitch back then was somewhat easier compared to today. It would entail a number of direct comparisons with the brand and then illustrating the content of the copy. Today, not much has changed though the competition is twice as tough. The major changes would be that the strategies have escalated viciously. More and more customers have this notion that they should have more. That they have got to have the latest thing </p> <div align="justify"> </div> <p align="justify"> Below are tips on improving on your sales copy for your website and possible, Secure Payment Gateway: </p> <div align="justify"> </div> <h2 align="justify"><font color="#000000"><font face="Times New Roman, serif"><font size="3">1. Be able to personalize your sales message</font></font></font></h2> <div align="justify"> </div> <p align="justify"> To add a personal touch make sure to insert &ldquo;you&rdquo; and &ldquo;your&rdquo; often. A commonly asked question is also essential with the insert of an answer at the end. The question could also be the best venue for the introduction of the products features and benefits by delving into the details of the answers given. </p> <div align="justify"> </div> <p align="justify"> <br /> <br /> </p> <div align="justify"> </div> <p align="justify"> <font color="#000000"><font face="Times New Roman, serif"><font size="3"><strong>2. There should be a sense of urgency and a call to action</strong></font></font></font> </p> <div align="justify"> </div> <p align="justify"> <font color="#000000"><font face="Times New Roman, serif"><font size="3">Adding action words such as &ldquo;purchase now&rdquo;, &ldquo;learn more&rdquo; and or &ldquo;inquire today&rdquo; would greatly influence the browser in ways the merchant would never deem could happen. It is essential to add every action word soon after the benefit or offer.</font></font></font> </p> <div align="justify"> </div> <p align="justify"> Though according to study it may not make much of an impression per browser, but those interested in your product will most likely take notice due to the immediacy of the copy. </p> <div align="justify"> </div> <p align="justify"> Also adding the word &ldquo;refund&rdquo; is also an effective marketing strategy because it serves as a clincher. Though most merchants are hesitant in putting this word in their copy, none of the clients take it seriously They just want to be assured that it is there. Since all transactions will be done over the Internet, the products and services on sale wont be touched, heard or seen by the browser so a money back guarantee is an effective means to be able to get their attention. </p> <div align="justify"> </div> <h2 align="justify"><font size="3">3. Pitch in those testimonials </font> </h2> <div align="justify"> </div> <p align="justify"> Testimonials are subtle forms of peer pressure. And since humans are social animals, the pressure to become &ldquo;one of them&rdquo; is heightened. To be able to gather such data is very easy. Based from your roster of clients, be able to ask the right questions then informing the client if you could publish their testimonials and since we evolve in a world that reeks of WIIFM (What&#39;s in it for me) communicate to them that they will get a free gift once they compete the survey. </p> <div align="justify"> </div> <p align="justify"> And if your company is fairly new, be able to offer free demo&#39;s and then using those trial periods to get clients to give you feedback. </p> <div align="justify"> </div> <p align="justify"> <br /> <br /> </p> <div align="justify"> </div> <p align="justify"> <font color="#000000"><font size="3">(Caroline Blair, a native from Boston, has effectively lectured on the &ldquo;Importance of Secure Payment Gateways to today&#39;s web wondering Entrepreneur&rdquo;and has deemed a significant amount of praise for her contribution to Cambridge Business Students by raising the bar in terms of Risk Management Modules and e Commerce importance)</font></font> </p> <div align="justify"> </div> <p style="margin-bottom: 0in" align="justify"> <br /> </p> <div align="justify"> </div> <p style="margin-bottom: 0in" align="justify"> <font color="#000000"><font face="Times New Roman, serif"><font size="3"><a href="http://www.securepaymentgateways.com/"><font size="3"><font face="Times New Roman, serif">www.securepaymentgateways.com</font></font></a></font></font></font> </p>