Secure Payment Gateways - Application -

9 Clear-Cut Benefits of Payment Gateway

by Michelle Newman        If you plan to put up a merchant website that will accept online credit card payments, then you will definitely require a payment gateway. This service allows merchants or online store owners to implement real-time credit card authorizations for online shoppers. It's a boon for merchants and shoppers alike. Customers enjoy the ease of shopping with a click of their mouse at the comforts of their home. On the other hand, merchants get more revenues without too much hassle. And it's fast and convenient, too. Payment gateway offers the following benefits : <ol><li>SECURE TRANSACTIONS Payment gateway service ensures secure transactions sent over the Internet. It means that merchants will no longer worry about credit card scams and other fraudulent transactions. Payment gateway utilizes strong, 128 bit, SSL, industry-standard encryption system that effectively protects sensitive data. It's virtually hack-free. </li><li>COMES BUNDLED WITH AN EXCELLENT PROGRAM Payment gateway service often comes bundled with a shopping cart software-- a must-have program for online merchants. This allows the customers to select online items by clicking them and placing them on a virtual shopping cart. At the check-out, the shopping cart will calculate the total costs of all the selected items plus tax and shipping charges. It does the computing even though the merchant is not physically present at the time of transaction. </li><li>WIDER CUSTOMER BASE With payment gateway service, shoppers around the globe will have access to the merchant's online store, thus making it available to a wider customer base. </li><li>ELIMINATE STORE SPACE REQUIREMENT AND OTHER COSTS Brick-and-mortar shops need store space. A merchant will have to acquire some store space plus hire salesclerks to tend the shop. These endeavors require substantial capital outlay. An online store with payment gateway eliminates these unnecessary costs. </li><li>ERROR-FREE AND FASTER TRANSACTION PROCESSING TIME Payment gateway service performs transactions much faster than manual processing. It therefore assures error-free computations and a much faster processing time. For customers, it means that they no longer have to bear long lines at the counter. They can complete the entire transaction process with a few clicks of a mouse. </li><li>COMFORT No longer will customers deal with traffic jams, parking space and crowded store shelves to do their shopping. They can perform purchase transactions with an Internet-connected computer within the comforts of their home. </li><li>EASE Shoppers can purchase items with just a few mouse clicks. Even a child, with the supervision of a mature adult, can perform online shopping and enjoy the experience. </li><li>CONVENIENCE Unlike brick-and-mortar stores that have limited shopping hours, a merchant's website remains open 24/7. Thus, customers can do their shopping even at odd hours or at their convenience. </li><li>SAFE </li></ol> <ol>Credit card scam and fraud is prevalent in the Internet. But with online payment gateway, customers are assured of safe transactions. They know their personal data information remain confidential. They can shop online without any fear of hacking, phishing, identity theft, or other similarly related fraud so rampant in the Internet. </ol> (Michelle Newman is the CEO of a leading Fortune 500 company based in San Francisco. She lectures on various business topics like marketing, competitive business strategies, and management-related issues. She does some business writings on her spare time.) <a href="http://www.onlywire.com/submit?u=http://www.securepaymentgateways.com/9_clear_cut_benefits_of_payment_gateway.html;t=payment%20gateway;tags=payment%20gateway" target="_blank" title="Add this Article to Onlywire"><img src="http://www.onlywire.com/i/onlywire.ico" alt="" />Add to Onlywire!</a>

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